TikTok for education: Short learning content is created in cooperation with universities

Short, interesting content should bring users closer to serious topics and convey knowledge on TikTok. The trend is called microlearning.

Teenagers waste their time on social media and go dumb in front of the thousandth cat video? Are you kidding me? Are you serious when you say that! The BBC reports that the short video app TikTok wants to tackle the stereotype and is cooperating with several universities and experts to create educational content.

Micro learning on TikTok

TikTok is particularly popular with the younger audience and has been downloaded over two billion times since 2017. Instead of just letting hashtag challenges or new dance videos go viral, so-called microlearning is now to be promoted. For example, the British actor Sean Sagar would like to give tips in short videos on how to prepare for an audition. TV presenter and mathematician Rachel Riley in tutoring maths.

As TikTok explained to the BBC, the high level of use of the #LearnOnTikTok on TikTok made it clear how interested the user is in learning content:

Going forward, LearnOnTikTok is about us investing in partners and content creators with a breadth of professional content … We think this is about applying the power of TikTok to learning: the effects, the audio, the transitions, the tools that make it so engaging and fun, to make people enjoy learning.

Education on TikTok: what does it mean for companies?

The fact that TikTok is now also relying on professionally created content could indicate a new direction for the platform:

TikTok really wants to broaden its appeal and we are going to see more structured, more premium content going forward. This ties into the new CEO, Kevin Mayer, coming from Disney. We know him as a deal-maker for content and we’re sure to see more partnerships going forward.

Mayer’s new approach could pave the way for brands and companies that were previously unsure of what tone to strike on the platform. That is not to say that the funny and often silly short videos are being supplanted by serious content. But maybe there is also space for microlearning on the platform. TikTok seems to want to diversify at least the content in that respect. It remains to be seen how users will accept LearnOnTikTok.



source http://ostatus.org/2021/07/13/tiktok-for-education-short-learning-content-is-created-in-cooperation-with-universities/

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